Connect with us

Entertainment

How Public ‘Finsta’ Accounts Became the New Album Rollout Method

Published

on

How Public ‘Finsta’ Accounts Became the New Album Rollout Method







Scott Dudelson/Getty Images; John Shearer/Getty Images; Amy E. Price/Getty Images

In late March, a new Instagram account believed to belong to Young Thug called @UyScutiiiiii posted a picture of Young Thug holding a Miami Heat jersey, with “Uy Scuti” on the back. The post’s caption read: “Today.” Fans began speculating about a possible Thug album dropping later that night. Even though there was no new album, the mysterious account is part of a growing trend in music. Whereas an artist purging their Instagram used to be the bat signal that a new era was loading, it seems like the market is shifting towards so-called “finsta” accounts made for core fans. 

A “finsta,” short for fake Instagram, or a private Instagram account created so the owner can post the most unrestrained version of themselves outside the view of family and employers. Most people keep their finstas secret, as concealed debauchery is the point. But it’s becoming a public addendum to artists’ marketing rollout. A few days after Thug’s supposed finsta post, an Instagram account named @kikiboyyyyyyy popped up, and online sleuths noticed that it was followed by Frank Ocean’s @blonded account as well as SZA. In addition to Thug and (possibly) Frank Ocean, a host of prominent acts have created alternate accounts recently. Everyone from Drake to Kendrick LamarPlayboi CartiPharrell, and Lil Yachty.

Rather than make an announcement via a verified account, press release, or other traditional marketing method, these accounts express exactly what they want to an audience that understands the fragmented communication style of the extremely online.  

Michael “Big Sto” Stover has worked with artists on their marketing for over 12 years. He says he feels like finstas help artists create a direct bond with their core fans — figuring out the correct amount of “I’s” or “Y’s” to access their accounts feels like a veritable password that only serious fans would care to decipher. “I feel like that breeds a way different relationship than through the label,” he says.

Ka5sh, the viral influencer and rapper who famously exposed how labels engineered certain memes in order to help their artists go viral, says the finsta is merely another form of marketing that’s not fooling him: “I just feel like I’m being sold the same thing in a different room and it doesn’t make me feel like I’m more connected to the artist.” He says the use of finstas came about because of artists looking to protect their “aura.” 

“In order to maintain aura, you can’t post a bunch and do the things that are mandatory for a regular artist to promote an album,” he says. That’s the case for Kendrick Lamar, whose @jojoruski account shows more personality than his strictly business @kendricklamar account. The finsta contains photos of the rapper, a random picture of men with unique haircuts (with no caption), and a viral clip of him exercising in Compton. “The minute Kendrick posts anything on his main account, it’s going to explode, and people are going to start making assumptions,” Stover says. “But on another account, he can be more personable and put stuff out without it immediately getting judged and people talking about Drake in the comments.” 

But Ka5sh feels like artists should think twice about being so accessible. “I think that in order to maintain being an artist, there should be a barrier,” he says. “We know too much about artists now.”

Mystery vs. relatability is a matter of personal preference for audiences today. Playboi Carti has historically had a scarce online presence, which disappointed his terminally online fanbase. His verified @playboicarti account has three posts. But he posted on his label’s @opium_00pium account throughout the rollout for his latest album, Music. The more candid posts on the page give Carti fans a glimpse into his personality and interests. He also posted several songs on the page, circumventing the traditional DSP release and rewarding the fans devoted enough to follow his alternate account. Ka5sh said Carti’s finsta drops represent the best possible usage. ”Instead of putting [the songs] on DSPs immediately, you could only experience them on that finsta,” he says. “Delaying the instant gratification is really good because we’re hyper-consuming stuff all the time.”

Other artists have debuted music on their finsta, too. Last June, Drake created a @plotttwistttt Instagram account and posted a link to his 100 gig reserve of behind-the-scenes video footage as well as three new songs. Stover says that he’s worked with indie artists who’ve considered making alternate accounts to host projects that were distinctly different from their traditional sound. The new account allows an artist’s fans to choose whether they want to follow the pivot. 

The music industry is a copycat game, and both Stover and Ka5sh agree that in time, labels will emulate Drake, Kendrick, and Carti by pushing artists to implement a finsta into their rollout. “I think that’s going to be the method for most major artists,” Ka5sh says. “I feel like there’s a lot of different ways that you can do it that can make [fans] feel like [they’re] actually a part of this rollout. So then whenever the thing drops, you’ll support it even more because you built this brick by brick.”

Stover views finsta accounts as a less intensive way to engage fans. “Every time all these big names post anything, it’s getting run through a million different magnifying glasses. I think having an account like that allows you to be free a bit more and not have to be in these tight regulations, not just of the label, but also the algorithm.” 

Still, Ka5sh feels like the rise of finstas is part of a bigger problem: the pressure on artists to give even more of themselves to the public. “It’s not a sustainable method at all. And again, it’s just going to be at the cost of an artist’s mental health, which is one thing that [record labels] do not care about,” he says. “You’re allowing yourself to be so consumed, but then you don’t get a chance to be a person because you’re selling this branded consumer version of yourself.”

From Rolling Stone US.





Source link

Entertainment

Sunny’s Jaat beats Gadar to become his second biggest hit, Netizens SLAM Amitabh Bachchan for ‘silence’ on Pahalgam attack: Top 5 news | – The Times of India

Published

on


Whether it’s a sizzling new project announcement or a behind-the-scenes look at the lives of your favorite stars, we’ve got you covered. From Sunny’s Jaat beating Gadar to become his second biggest hit, Pahalgam attack sparking calls for BOYCOTT on ‘Abir Gulaal’ to Netizens Slamming Amitabh Bachchan for ‘silence’ on Pahalgam attack; here’s a quick roundup of the top five stories making waves in the entertainment world today!
Sunny’s Jaat beats Gadar to become his second biggest hit
Sunny Deol’s latest film, Jaat, has surpassed Gadar Ek Prem Katha to become his second-biggest hit after Gadar 2. The movie’s success at the box office has made it a significant milestone in his career, further cementing Deol’s position in Bollywood’s highest-grossing films.Samay says he is unable to sleep after Pahalgam attack
Samay Raina has revealed that he is struggling to sleep after witnessing the recent terror attack in Pahalgam. The comedian, who was in the area during the incident, shared how the traumatic experience has affected his mental health, leaving him unable to rest or find peace.

Pahalgam attack sparks calls for BOYCOTT on ‘Abir Gulaal’
Following the recent Pahalgam terror attack, Twitter users have called for a boycott of the upcoming Fawad Khan and Vaani Kapoor starrer Abir Gulaal. Many netizens have recalled the controversy surrounding Ae Dil Hai Mushkil’s release after the Uri attack, urging similar action against the new film due to Fawad’s involvement.

Emergency in legal trouble over ‘historical inaccuracies’
The makers of Emergency, the upcoming film starring Kangana Ranaut, have been sued by author R. N. S. Ayyar over historical inaccuracies. Ayyar claims that the film misrepresents historical events and portrays facts incorrectly, leading to legal trouble for the film’s production team.

Netizens SLAM Bachchan for ‘silence’ on Pahalgam attack
Amitabh Bachchan’s recent cryptic tweet, posted without context, sparked confusion and criticism. While other celebrities condemned the deadly Pahalgam terror attack, Bachchan’s silence on the tragedy drew backlash. Fans questioned his responsibility to address national issues, with one remarking, “Silence speaks volumes, Amit Ji.”





Source link

Continue Reading

Entertainment

NATYA VRIKSHA’s World Dance Day festival features an impressive line-up of artistes

Published

on


Curated by senior dancer Geeta Chandran, the 18th edition of NATYA VRIKSHA features dance performances, workshop and lecture.
| Photo Credit: Special Arrangement

NATYA VRIKSHA is all set to present the 18th edition of its special event, organised each year to mark World Dance Day. It is conceived and curated by senior Bharatanatyam dancer Geeta Chandran.

“World Dance Day is a moment to pause and celebrate what dance brings into our lives, not just technique or tradition, but emotion, truth and transformation. This festival is our offering to the art, and to the young dancers who will carry it forward,” says Geeta Chandran.

What sets this festival apart is its inclusive embrace of classical, contemporary and experimental dance forms. This year’s line-up includes performances by Bharatanatyam, Kathak, Kuchipudi and Odissi artistes.

Abhinaya Nagajothy will perform Kuchipudi.
| Photo Credit:
Special Arrangement

Each day, the festival opens with a workshop ‘Movement and Dance Aesthetics’, to be conducted by dancer and choreographer, Tanusree Shankar. Over the course of two days, there will be a witty theatrical retelling of an ancient story, scripted and performed by Ramaa Bharadvaj as well as a lecture by Ashok Vajpeyi on how dance, while rooted in the present, opens portals to imagination, memory and transcendence. There will also be performances by Madhura Bhrushundi (Bharatanatyam), Dheerendra Tiwari (Kathak), Abhinaya Nagajothy (Kuchipudi) and Shashwati Garai Ghosh (Odissi).

Shashwati Garai Ghosh will perform on April 27, 7.45 p.m.
| Photo Credit:
Special Arrangement

Another key highlight is the conferment of the sixth NATYA VRIKSHA Lifetime Achievement Award to SPIC MACAY and its founder Kiran Seth, in recognition of their tireless efforts in preserving and promoting India’s cultural heritage amongst youth. “This honour is not mine alone — it belongs to every student who has sat in awe before an artiste, to every volunteer who has given their time to SPIC MACAY, and to every institution that believes in the power of the arts to shape minds and lives,” said Kiran Seth.

The World Dance Day Festival 2025 will take place on 26th and 27th April at India International Centre, New Delhi.

The festival line-up

April 26, 9.30 a.m.: ‘Movement and Dance Aesthetics’ workshop by Tanusree Shankar. 4.15 p.m.: Lecture: “Dancing Away” by Ashok Vajpeyi; 6:30 p.m: Young Dancers Festival – Madhura Bhrushundi (Bharatanatyam) and 7.45 p.m.: Dheerendra Tiwari (Kathak). 

April 27, 9.30 a.m.: ‘Movement and Dance Aesthetics’ workshop by Tanusree Shankar. 4.15 p.m.: ‘Avatarana – The Story of  Natya’, scripted and performed by Ramaa Bharadvaj; 6:30 p.m.: Young Dancers Festival featuring Abhinaya  Nagajothy (Kuchipudi) and 7.45 p.m.: Shashwati Garai Ghosh (Odissi).



Source link

Continue Reading

Entertainment

Prasanna Venkatraman curated an interesting list of songs dedicated to Rama

Published

on


Prasanna Venkatraman.
| Photo Credit: RAVINDRAN R

Prasanna Venkatraman’s concert for Rasika Ranjani Sabha and Gaanapriya Foundation featured the Purandaradasa composition ‘Rama Nama Payasake’ with a pallavi that reads like a divine recipe: “To the payasam of Rama’s name, add the sugar called Krishna, and mix the ghee of Vittala’s name — and savour it”.

Taking forward this blend of devotion and music, Prasanna, along with M. Vijay (violin) and Poongulam Subramanian (mridangam), embraced the concert’s theme — ‘Kritis on Rama by Vaggeyakaras upto Tiruvarur Trinity’ — to present a melange of delectable music at R.R. Sabha’s Kamakoti Hall.

Not surprisingly, it was Anjaneya who ushered in Rama as Prasanna began with Dikshitar’s ‘Pavanatmaja’ (Nattai-Khanda Chapu), with the kalpanaswaras providing a vibrant start. ‘Maakelara vicharamu’ in Ravichandrika served as an ideal gateway to Rama’s world, with Tyagaraja’s sentiment — “What is there for me to worry about with you around?” — rendered in a serene flow. The swara exchanges at the pallavi opening saw the accompanists respond in perfect synchrony.

Evocative rendition

Prasanna’s delineation of Anandabhairavi was evocative and replete with the signature vakra phrases. ‘Rama nama payasake’ in Rupakam, with its lyrical instruction on how to prepare, serve and partake of devotional nectar, was sung in a manner that reflected its profound joy.

Dikshitar’s ‘Sriramam ravikulabdhi somam’ in Narayanagowla was an apt pick. This kriti encapsulates the Ramayana in a nutshell. Prasanna negotiated the challenging swarakalpana for the delicate raga — bearing the hues of Kedaragowla, Surutti and Kapinarayani — with elan, and Vijay proved equal to the task in his response.

“Emani pogadudhura’ in Veeravasantham, in which Tyagaraja wonders aloud, “How shall I extol you, Srirama?”, was rendered with verve, followed by snappy kalpanaswaras. Bhadrachala Ramadasa’s ‘Emayya rama’ in Kamboji-Khanda Chapu brings out the attributes of Rama, and Prasanna’s rendition was imbued with the raga’s characteristic gamakas and grandeur.

The regal aura of Atana came to the fore in Prasanna’s precursor to ‘Ela nee dayaraadhu’. The classy composition, which sees Tyagaraja at his descriptive best, was another fitting choice. The cascade of vocatives extolling Rama, the distinctive melodic appeal of the raga, and the exquisite rendition combined to provide an elevating experience.

Prasanna Venkatraman with Poongulam Subramaniam (mridangam), and M. Vijay (violin). 
| Photo Credit:
Ravindran_R

Good teamwork

The main raga of the evening was Saveri and the composition Tyagaraja’s ‘Rama Baana’, which celebrates the prowess of the divine archery that felled Ravana. Prasanna’s alapana unfurled with the raga’s natural ebb and flow, offering hints of the kriti in store. Vijay’s version mirrored that of the vocalist. After a polished presentation of the kriti, Prasanna took up the sole niraval of the recital at the anupallavi opening ‘Bhamakasapadu’. It was extensive and absorbing, and well supported by the team. The tani avartanam by Subramanian was succinct and spirited.

A couple of observations need mention. Niraval is the acme of manodharma, and a concert of this nature has scope for and merits at least two explorations. Moreover, compositions by Annamacharya and Arunachala Kavi would have enriched the canvas further. The latter’s ‘Rama Nataka Keerthanas’ offer a near-complete musical Ramayana. Oothukadu Venkata Kavi, too, has several kritis on Rama to his credit.

The concluding section comprised ‘Rama mantrava japiso’ in Jonpuri by Purandara Dasar, ‘Vaidehi sahitam’ a Dhyana sloka for the Ramayana, sung in Sahana, Shanmukhapriya and Manirangu, followed by Dikshitar’s coronation kriti ‘Mamava pattabhirama’, and Tyagaraja’s ‘Ramachandra nee daya’ in Surutti.



Source link

Continue Reading

Trending

Copyright © 2025 Republic Diary. All rights reserved.

Exit mobile version