“A real human artist here,” says a whole squad of artists on X. “I have painted using my own hands,” many add, sharing their art on the platform like never before. This is the new normal for artists, and you can probably guess why.
For the past week, social media has been flooded with AI-generated Studio Ghibli-esque images of people, and the internet is now saturated. There have been ensuing yay or nay debates, with many fans of Hayao Miyazaki, the founder of Studio Ghibli proclaiming that are feeling let down.
But hold up, there’s another brushed-aside conversation in the mix, your very own local artists. While some users are coughing up cash for ChatGPT subscription just to get their ghiblified selves, independent small artists and painters in your city are left grappling with what’s going to come their way amid all this.
Chennai-based artist Varsha (Uyirmei) believes AI-generated art will be putting immense pressure on local artists who run small businesses, especially when brands start opting for AI over human creators. “Trends like these create unfair expectations and unrealistic timelines,” she says. “Art is not about churning out pretty images. It takes time, where ideation for artists is filled with research, trial and error, and personal storytelling. But with AI’s speed, clients might not be as understanding anymore.”
Artist Varsha (Uyirmei) sketches alongside curious children
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Special Arrangement
Despite online debates about AI pushing people away from pursuing art as a career, Ms Varsha has a flickering hope. But she is quick in pointing out the irony, “You see, people are willing to pay for AI-generated art but hesitate to compensate artists fairly, because for them, it is more about ownership of a piece than looking at the real effort and intention behind the creation.”
Shiva Ravishankar, a 19-year-old artist from Chennai says, while general public are bored of their phone’s gallery and going for the trend simply for curiosity, it has implications for local artists. “We rely on social media to promote our work, because we are still small, and need the medium to reach people. But there is a possibility now that AI will copy our local artists’ styles to generate images too,” he says. However, he firmly believes it lacks the originality. “When you gift something meaningful, you would pick an original piece over an AI-generated image, right? But brands might now cut costs using AI, which puts illustrators and designers at risk,” adds Mr Shiva.
Support Local artists:
Multidisciplinary artist Roshni urges people to support local creators. “There are so many local artists who might be experimenting but pour their heart into it,” she says. “If you take the time out to find an artist you appreciate and get work commissioned, you will realise you feel more connected to the piece,” adds Ms Roshni. As artists call out the double standard that people haggle over handmade art but don’t blink at paying AI, Ms Roshni shares a reminder to seek for emerging artists for those on a budget.
Within an Indian context, many painters in rural settings are still seen as mere “labourers” rather than creatives, says Mr Shiva. In urban spaces, young independent artists juggle painting for eight hours and then spend another four hours for content creation to just stay visible. “Now, being an artist also means scripting reels, setting up lights and cracking the algorithm,” he says. “In this age of AI, virality matters as much as skills.”
Published – April 01, 2025 09:00 pm IST