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Mallemaala Entertainments carves a niche on Telugu television

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Mallemaala Entertainments carves a niche on Telugu television


It is business as usual on the second floor of the Mallemaala Entertainments (ME) office in Hyderabad. A team of over 40 assistant directors and directors are immersed in their work, while creative head Mallemaala Deepthi Reddy reflects on the production house’s journey. It has been 18 years since Mallemaala Entertainments, originally a film production company, forayed into the Telugu television landscape.

The company’s founder, Shyam Prasad Reddy, began his career as a producer with Thalambralu in 1987, and went on to launch the Mallemaala banner in 1992, producing notable films such as Ammoru and Anji. Even as the company was busy with the production of the Anushka Shetty-starrer Arundhati, it was already preparing to make its mark on the small screen.

Shyam Prasad Reddy and Mallemaala Deepthi Reddy 

Shyam Prasad Reddy and Mallemaala Deepthi Reddy 
| Photo Credit:
Special Arrangement

Nothing but the best

Shyam Prasad Reddy, the founder of Mallemaala Entertainments, is known to be a taskmaster. At work, personal and professional relationships are kept aside to allow for objective feedback, says Mallemaala Deepthi Reddy. “It isn’t easy to convince Shyam gaaru; we hold him as our benchmark. If we can convince him, convincing the channel or audience becomes far easier.”

Every storyline is first presented to Shyam Prasad for approval before it is taken to the channel. “If he finds something mediocre, he simply says, ‘Why don’t you go back, brainstorm, and come up with something more interesting?’” says Deepthi.

Smiling and nodding in agreement, Shyam Prasad explains his approach: “I believe you work for yourself, so do it to your own satisfaction. People are giving us their valuable time — it’s our responsibility to entertain them. Whether it’s my children or my team, everyone must deliver. Nothing short of the best works for me.”

Looking ahead, he hopes the production house continues to build compelling concepts and stories. “There’s no pause. You have to enjoy the work you do, that’s what delivers great results. That’s exactly what SS Rajamouli or Sukumar do. Telugu cinema has made its mark, and now the world is watching us.”

At Mallemaala, the focus remains firmly on creating the next big idea — no resting on laurels, no fixation on milestones, just steady movement forward.

The shift from films to television was a conscious decision, says Deepthi, referring to the banner’s first serial Sravana Meghaalu in 2007. An engineering graduate, Deepthi was drawn to the medium not only to pursue her creative ambitions but also because of her belief in the unique power of television. “Unlike films, which release once every two or three years, television has an incredible impact and reach. As a content creator, you hold the power to entertain viewers every single day — that’s a responsibility and a privilege.”

Adapting to small screen

A scene from Jabardasth

A scene from Jabardasth
| Photo Credit:
Special Arrangement

Having been accustomed to larger-than-life structures and narratives in cinema, the team initially faced a few challenges in adapting to the small screen format. However, the launch of Dhee, a dance reality show in 2008, now in its 19th edition, marked a turning point. Dhee, with Jabardasth, a comedy skit show launched in 2013, not only gained immense popularity but also served as a launchpad for many artistes.

“Jabardasth became a platform for budding comedians to discover and showcase their talent,” Deepthi says. “It’s heartening to see audiences now cheering for our artistes as they appear in films. It makes us proud to have played a part in creating opportunities and nurturing talent.”

Television anchor and household name Suma Kanakala, known for her enduring presence across Mallemaala-produced shows such as Star Mahila and Cash, made her primetime debut with their show Genes. Notably, Star Mahila was recognised in the Limca Book of Records for being the longest-running women’s game show on Indian television.

Strength in non-fiction

Dhee, a platform for budding dancers to showcase talent

Dhee, a platform for budding dancers to showcase talent
| Photo Credit:
Special Arrangement

As Mallemaala moved ahead with different projects, one constant has defined their television journey: the ability to connect with people. That, Deepthi says, has been their USP. She acknowledges that non-fiction has been their core strength, and credits Eenadu Television for its early and unwavering support. “They were like a guiding force, backing all our ideas.”

While ideation remains the most exciting part of their brainstorming sessions, the execution — often complex and demanding— comes with its rewards. “The journey from concept to completion is filled with both pleasure and pressure,” Deepthi reflects.

A question that continues to guide their creative process is: What is the audience watching, and what can we offer that is different? This mantra has sustained the team through 18 years and still holds true today, even amidst growing competition from social media and OTT platforms.

“Television demands a great deal of discipline,” Deepthi says. “Unlike film or OTT, it doesn’t offer the luxury of big budgets or long timelines. You have to be punctual and deliver a set number of minutes every single day.”

Changing medium

With a touch of song and dance

With a touch of song and dance
| Photo Credit:
Special Arrangement

Speaking about changing television habits, especially among younger viewers, Deepthi says, “the medium has changed, but not the entertainment.” She explains, “Appointment-based viewership is gone, but viewership on demand is here to stay. The Telugu audience still loves entertainment, and the content hasn’t faded, only the medium has evolved. What was once accessible only on television is now watched on mobiles, anytime, anywhere. This flexibility has only enhanced the viewing experience.”

At the helm of Mallemaala Entertainments, Deepthi feels grateful for the opportunities and her career path. “There are many women more talented than me, but I’ve been given this chance, so I don’t want to waste it.” That thought, she says, continues to motivate her.

Mallemaala values open dialogue — directors and editors are encouraged to approach decision-makers with ideas. The team also welcomes fresh voices, actively inviting budding writers, directors, and editors with new storylines to reach out via email or social media. “I don’t believe ideas only come with experience. What you really need is passion to entertain.”

Deepthi celebrates the spirit of collaboration above all. “Entertainment is a group effort. Remove even one part of the team, and the magic disappears,” she says, crediting the entire collective for Mallemaala’s success.



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Neha Kakkar was paid in full before Melbourne concert, but refused to perform for limited audience, claim Australian organisers | Hindi Movie News – The Times of India

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Neha Kakkar was paid in full before Melbourne concert, but refused to perform for limited audience, claim Australian organisers | Hindi Movie News – The Times of India


Neha Kakkar’s recent live concert in Melbourne has sparked a major controversy after she broke down on stage, having arrived three hours late for the show. The unprofessional delay left the audience restless, and they reportedly asked her to leave. However, she apologised and became emotional on stage over the inconvenience.
Later, she clarified that the organisers had not paid her team and had denied them basic necessities such as accommodation, meals, and drinking water.
Australian organisers react to the issue
However, the Australian organisers — Pace D and Bikram Singh Randhawa — have now come forward with a different version of events, casting doubt on Neha’s claims. Speaking to Siddharth Kannan, the two organisers stated that the singer had agreed to perform at two back-to-back events — one in Sydney and another in Melbourne — under the same production company.
They shared that the Sydney leg of the tour was a success, attracting between 1,500 and 2,000 attendees. In contrast, the Melbourne concert drew only around 700 people. They admitted that the crowd was upset with her for making them wait so long, especially since many fans had paid approximately 300 AUD (around Rs16,000) for tickets.

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According to them, Neha refused to go on stage after seeing the limited audience turnout and insisted that the venue be filled before she would perform. “What I was told by the organiser was that she said, ‘There are just 700 people, so until you fill up the stadium, I won’t perform,’” they alleged.
Neha had earlier claimed that the organisers failed to conduct a proper sound check and did not pay the sound engineers, resulting in technical delays. However, the organisers countered that the equipment had been fully operational earlier in the event. “Everyone performed, and all the setup was complete. I don’t think what she said is true,” they responded.
Pace D and Bikram also claimed that all necessary arrangements had been made. They confirmed that she had been provided with suitable accommodation and luxurious travel vehicles in Australia. “Even before the artiste flies to Australia, they are fully paid. She was 100 per cent paid in advance — this is something very basic in Australia,” they added.

They further clarified that a hotel had been reserved and transportation arranged. In their defence, the organisers stressed that due to the low turnout and Neha’s delay, the event suffered major financial setbacks, with reported losses amounting to 500,000 AUD.
Anyway, Neha’s team has not reacted to these claims as of now.
Neha’s initial reaction
Neha’s first reaction, following the viral video of her crying on stage, read: “Do you know that I performed absolutely free for my Melbourne audience? The organisers ran away with my money and others’ too. My band was not even given food, a hotel, or even water. Do you know our sound check was delayed by hours because the sound vendor was not paid and refused to switch the sound on? And when, after so much delay, our sound check finally began, I could not reach the venue. We didn’t even know if the concert was happening, as the organisers stopped taking my manager’s calls.”





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Fan builds temple for Samantha Ruth Prabhu; celebrates her 38th birthday in front of her busts and feeds orphans | Telugu Movie News – The Times of India

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Fan builds temple for Samantha Ruth Prabhu; celebrates her 38th birthday in front of her busts and feeds orphans | Telugu Movie News – The Times of India


Samantha Ruth Prabhu celebrated her 38th birthday yesterday (April 28), and now pictures and videos of a devoted fan named Tenali Sandeep are going viral on the internet. He has built a temple in honour of Samantha in Alapadu village, Bapatla district, Andhra Pradesh. In the video, he is seen cutting cakes in front of the temple, where he gathered with a group of children cheering for the ‘Citadel: Honey Bunny‘ actress.
The entrance of the temple is decorated with wooden boards and green floral arrangements. Two busts of the actress are placed at the centre of the temple—one in a golden hue and another depicting her wearing a green and red saree. The space was adorned with vibrant flowers and decorative streamers for the occasion.

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Sandeep about the temple
Speaking to the media, Sandeep said, “My name is Tenali Sandeep. I hail from Alapadu gramam in Bapatla, Andhra Pradesh. I am a huge admirer of Samantha garu. I have been celebrating her birthday for three years now. I also built this temple back then. Every year, I ensure I feed children and cut a cake on the day. Her philanthropy inspires me, and I want to follow in her footsteps.”
In 2023, he had also made headlines for the temple, which at the time featured only one bust of Samantha. He has now installed two.
Even Bollywood icons like Amitabh Bachchan and Sonu Sood have temples named after them.
Samantha’s upcoming movies
On the work front, Samantha was last seen in ‘Citadel: Honey Bunny’ alongside Varun Dhawan. She is now set to star in ‘Maa Inti Bangaram’ and Raj & DK’s upcoming OTT series ‘Rakt Brahmand’





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Paresh Rawal says Akshay Kumar is a colleague, not a friend: ‘Naseeruddin Shah, Om Puri, Johny Lever are my true friends’ | Hindi Movie News – The Times of India

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Paresh Rawal says Akshay Kumar is a colleague, not a friend: ‘Naseeruddin Shah, Om Puri, Johny Lever are my true friends’ | Hindi Movie News – The Times of India


Veteran actor Paresh Rawal, who has delivered several iconic films alongside Akshay Kumar including Hera Pheri, Bhool Bhulaiyaa, and Bhaagam Bhaag, has opened up about their off-screen relationship. In a recent chat with The Lallantop, Rawal made it clear that while there’s strong mutual respect between them, he sees Akshay more as a colleague than a close friend.
In an interview with The Lallantop, when asked whether Akshay is a friend, Paresh Rawal initially replied, “Yes.” But he then elaborated with clarity: “Film industry mein colleague hote hain, theatre mein dost hote hain, aur school mein jigar jaan dost hote hain. But film ke andar colleague hote hain.” His take highlights the largely professional nature of relationships in the film industry, compared to the deeper bonds formed during school or theatre.
Speaking further, the acclaimed actor revealed that his true friends are from his early days in theatre and school. “Mere dost jinko main with respect bol saku toh Om Puri sahab the, Naseer bhai hain, Johny Lever hain… Ye hain jinko main dost bol saku,” he said, noting that he considers these friendships to be genuine and heartfelt.

Paresh Rawal’s Unconventional Recovery Method

Despite classifying Akshay Kumar as a colleague, Paresh Rawal had only good things to say about him. In a previous interview with Siddharth Kannan in February, he called Akshay “hardworking”, “honest”, and a “proper family man”, and emphasised that there is no insecurity between them. “The integrity is top-notch… It feels nice to talk to him and be around him,” Rawal had said.

The duo, known for their impeccable comic timing and chemistry, will soon reunite for Hera Pheri 3 and Priyadarshan’s horror-comedy Bhooth Bangla, much to the excitement of fans eagerly waiting for their return to the big screen.





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