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Kama Ayurveda gets an upgrade and a new brand ambassador, Gauravi Kumari of Jaipur

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Kama Ayurveda gets an upgrade and a new brand ambassador, Gauravi Kumari of Jaipur


Gauravi Kumari and Vivek Sahni
| Photo Credit: Special arrangement

A pioneer in bottled Ayurvedic beauty, 22-year-old brand Kama Ayurveda has officially onboarded Gauravi Kumari, from the erstwhile royal family of Jaipur, as its brand ambassador. Announced in Mumbai at an immersive brand experience in early April — complete with gajras for entry wristbands, Ayurvedic consultations, and a large product experiential station — the news comes along with a complete brand refurbishment; think new and expanded product lines, luxe and sustainable packaging, and upgrades to old favourites.

“She embodies what we stand for — grace rooted in tradition, with a voice for the future. More than a brand ambassador, she reflects our belief that true beauty lies in authenticity and balance,” says Vivek Sahni, co-founder and CEO, of Kama Ayurveda. Gauravi echoes his sentiments: “It’s more than an endorsement, it’s a personal association. I have been using Kama Ayurveda for many years and am a huge admirer of the brand. This is an important point in Kama’s journey and to be able to be part of that journey is very exciting. It’s an honour to represent a brand that is rooted in our culture and, yet, has modern innovation at its core.”

Gauravi has been a part of entrepreneurial and social initiatives, and cultural preservation with a sustainable lens. She is part of the management team at the Princess Diya Kumari Foundation that empowers disadvantaged women by encouraging skill development and job opportunities, founded the PDKF store at the City Palace which retails products created by women at the foundation, and most recently, revamped The Palace Atelier also at the same location, which is a design-forward museum store featuring fashion, art, souvenirs and decor labels from all over Rajasthan and across India.

Gauravi Kumari poses with a range of products by Kama Ayurveda

Gauravi Kumari poses with a range of products by Kama Ayurveda
| Photo Credit:
Special arrangement

Her appreciation of Ayurveda stems from its inside-out approach. “I love that it’s a holistic way of beauty. It kind of teaches you that it’s all about the balance between your mind, body and soul, and not just superficial, surface-level beauty. I think, it’s the way forward,” she says.

Like many of us, she too has recently found her way back to hair oiling, amongst other beauty and self-care practices. “I’m way more mindful, now, of what I’m using. In the recent past, I’ve started inculcating practices like facial massages, using essential oils, and even oiling my hair, which I used to do as a child. I’ve been using the Bringadi Thailam, which smells so good. Every time I put it on my hair, I feel this sense of calmn,” she says. She also enjoys using the Kansa Wand with the Kumkumadi Face Oil for face massages, has a bottle of the Rose Water Mist handy to keep her skin calm, and applies Kumkumadi Silky Serum for her skin as part of her morning routine.

The brand’s consumer-favourite Kumkumadi Youth-Revitalising Face Oil now has a complete range dedicated to the hero ingredient

The brand’s consumer-favourite Kumkumadi Youth-Revitalising Face Oil now has a complete range dedicated to the hero ingredient
| Photo Credit:
Special arrangement

The brand is now blending traditional Ayurvedic recipes with bio-actives to enhance efficacy and reach the new generation of consumers. “Change is the only constant,” says Vivek. “When we started 22 years ago, we were catering to women aged between 28 and 50, who had tried other products and then chose Ayurveda. Now, those womens’ children are all at that age. So, it was time for a refresh. I don’t want to be a granny or mummy’s brand and that’s where it came from.”

The brand’s consumer-favourite Kumkumadi Youth-Revitalising Face Oil now has a complete range dedicated to the hero ingredient — with a lightweight Silky Serum, Soft Cream, Night Balm, Eye Contour Serum and a Mask-Scrub — to ensure that it is able to offer core benefits in multiple formats. Additionally, Amarrupa is a product line that focusses on anti-ageing, targeting fine lines and loss of skin elasticity, while the Urjasara range is made for skin barrier strengthening.

“Ayurveda is holistic which is why it will always be relevant,” believes Vivek. The fact that Spanish beauty and fragrance conglomerate Puig first invested in Kama Ayurveda in 2019, owning a minority stake, which was eventually upped to 85% in 2022, contributing to their local and global growth, is proof. Expect to also walk into refurbished stores around the country featuring a visual language that is an ode to Kerala, and have been designed by award-winning, Jaipur-based designer Marie-Anne Oudejans.



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‘Veera Dheera Sooran 2’ OTT release: Chiyaan Vikram starrer takes the digital platform by storm with power-packed performances and rave reviews | Tamil Movie News – The Times of India

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‘Veera Dheera Sooran 2’ OTT release: Chiyaan Vikram starrer takes the digital platform by storm with power-packed performances and rave reviews | Tamil Movie News – The Times of India


Chiyaan Vikram’s ‘Veera Dheera Sooran: Part 2’ made a strong impact right from its theatrical release on March 27, garnering positive reviews despite a few initial hiccups. The film, with its gripping narrative and intense performances, drew steady footfalls at the box office throughout its run. Now, after a successful theatrical journey, the action-packed saga has officially premiered on Prime Video today (April 24). As soon as it hit the digital platform, social media lit up with fresh waves of praise from viewers and fans alike, many calling it a compelling watch.
Authentic setting and strong performances praised
Viewers who caught the film on OTT praised its raw setting and taut narrative that held their attention till the end. Some noted similarities to classic gangster dramas but felt that the unique treatment and storytelling style made it stand out. Performances across the cast received solid appreciation, especially Vikram’s, who many felt was in top form. Comments like “Vikram Peaked ” and “Acting masterclass from Vikram and SJS!” filled timelines, showcasing just how much the audience connected with the leads and their portrayals.
A gritty rural thriller that delivers
Many described ‘Veera Dheera Sooran’ as a gritty rural action thriller that doesn’t waste time before plunging into high-octane drama. Fans felt this was truly a “Chiyaan Vikram film” in every sense — intense, stylish, and emotionally grounded. SU Arun Kumar’s direction and vision were applauded for their precision, and GV Prakash’s music alongside Theni Eswar’s cinematography added significant weight. One fan wrote, “Vetrimaaran-esque level taking, peak drama building. Super watch ” while another posted, “Dei, high beam ah podra ”, celebrating the film’s energy and visual style.
Kaali’s journey from peace to chaos
Set in Madurai, the story revolves around Kaali, a former gangster turned humble store owner trying to lead a peaceful life, only to be dragged back into the underworld due to rising conflicts. The narrative unfolds over a single, intense night and is packed with emotional twists, fierce confrontations, and memorable moments. Along with Vikram, the film features powerhouse performances by SJ Suryah, Dushara Vijayan, and Suraj Venjaramoodu. Backed by HR Pictures, with an engaging score from GV Prakash and visuals by Theni Eswar, Veera Dheera Sooran: Part 2 is currently trending for all the right reasons.





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Akshay Kumar’s Kesari Chapter 2 mints over Rs 9 crore in North America – The Times of India

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Akshay Kumar’s Kesari Chapter 2 mints over Rs 9 crore in North America – The Times of India


Akshay Kumar’s Kesari Chapter 2 is performing well at the North American box office, grossing over $1 million in its first five days, with Canada being a particularly strong market. While domestic earnings have been steady, the film’s international performance, especially in Sikh-dominated regions, is promising. Industry trackers anticipate further growth, potentially reaching $1.

Akshay Kumar’s much-anticipated historical Kesari Chapter 2 is making its presence felt at the North American box office. According to the latest figures, the film has grossed an impressive $172,341 on its fifth day from 298 locations, taking its total reported gross in North America to $1,077,447 ( Rs 9.22 crore ) .The film also featured R Madhavan and Ananya Panday in leading roles.

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In the United States alone, the film has collected $479,885 so far. Meanwhile, the film’s performance in Canada has been particularly noteworthy, with Kesari Chapter 2 earning CAD $597,562 by the end of Day 5. The strong showing in Canada reflects Akshay Kumar’s significant fan base in the region, where his patriotic dramas and action entertainers have traditionally performed well.
The film, which is a spiritual sequel to the 2019 hit Kesari, continues the saga of Indians taking on foreign powers. Directed by Karan Singh Tyagi- the film is based on Raghu Palat and Pushpa Palat’s book The Case That Shook The Empire. The book talks about the case that was fought by Sir C Sankaran Nair and the British Crown after the Jallianwala Bagh Massacre that took place in Amritsar.
Back home in India, Kesari Chapter 2 has registered a total of Rs 42 crore at the domestic box office within its first six days of release. While the film opened with strong collections, weekday drops have been steady but controlled, keeping it in the race for a respectable lifetime total.
Trade note that while the film hasn’t matched the blockbuster pace of Kumar’s previous patriotic hits like Kesari or Airlift, it has found a loyal audience in international territories. North America, in particular, has shown consistent footfalls, especially in Canada’s Sikh-dominated regions.
With the weekend approaching and with just one big film Ground Zero starring Emraan Hashmi releasing, industry trackers are hopeful that Kesari Chapter 2 will add a solid chunk to its total in both domestic and overseas markets. If the current trend continues, the film could comfortably cross the $1.5 million mark in North America by the end of its second weekend, securing a spot among the year’s better-performing Bollywood titles overseas.





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India a country just as powerful as the world of ‘One Piece’: Usopp voice actor Kappei Yamaguchi | – The Times of India

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India a country just as powerful as the world of ‘One Piece’: Usopp voice actor Kappei Yamaguchi | – The Times of India


The bond between Japan and India is a precious one and people from both sides should cherish it, says Japanese actor Kappei Yamaguchi, known for his voice starring role in the globally popular anime series “One Piece“. Yamaguchi, who voices the fictional character Usopp in the franchise created by Eiichiro Oda, said India is a country just as powerful as the world of the long-running Japanese show.
“‘One Piece’ can really make everyone smile, and I think that’s the case in India and, of course, in America and even in Europe. I’ve been able to experience this for myself by going to various places. It’s a really precious bond (between Japan and India) that we should continue to cherish…
“I thought India was a very powerful country, an exciting country, and I myself have grown to love this country, but the fact that the people of this country are supporting ‘One Piece’ makes me think that it is a country that is just as powerful as the world of ‘One Piece’,” Yamaguchi told PTI in an interview.
The actor was recently in India along with his “One Piece” co-star Hiraoki Hirata for the Mumbai Comic Con 2025.
The series, which has been on air since 1999, follows the adventures of Monkey D Luffy, a boy whose body gained the properties of rubber after unintentionally eating a Devil Fruit. With his crew, named the Straw Hat Pirates, Luffy explores the Grand Line in search of the world’s ultimate treasure known as the “One Piece” in order to become the next King of the Pirates.
Hirata, who voices Sanji in the show, said he is happy to see “One Piece” being recognised in India.
“I’d heard that it was really popular all over the world, but I only experienced it for real when I went to America and saw how enthusiastic the fans there were. So, as Kappie said, when people from countries like India get excited, the power they show is incredible…” he added.
While Yamaguchi and Hirata have been voicing the characters of Usopp and Sanji for 25 years now, both the actors originally auditioned to essay Luffy and Roronoa Zoro.
Mayumi Tanaka and Kazuya Nakai eventually voiced the roles of Luffy and Zoro, respectively.
Yamaguchi said he had never before played a role like Usopp, a member of the Straw Hat Pirates who serves as their sniper.
“I was really worried at first. But now it has been 25 years of me working with the character, I am able to do it now. I think the character of Usopp has already become familiar to me, to the point where I wonder what my initial concerns were…
“The character has changed a lot (over the years), as I’ve been able to put more and more of my own feelings and various aspects of myself into it. I think he’s probably the character I have the most freedom with now,” he added.
Voice starring in “One Piece” has had “a huge impact” on Yamaguchi, he said.
“The fact that I can feel happy about being able to work on this series is the greatest thing of all. We have been given a wonderful gift in the form of the ‘One Piece’ series, which brings a smile to people’s faces and allows them to talk to each other.”
Hirata said Yamaguchi was already a famous voice actor, but he was unknown before joining the cast of “One Piece”.
“So, when I got the role of Sanji in ‘One Piece’, my life completely changed. When I was chosen as Sanji, ‘One Piece’ fans didn’t know who I was at all,” he added.





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